Benefits of Wi-Fi Proximity Beacon Marketing
Beacon marketing is communicating personalized messages via mobile applications to customers who are in a particular geofence, whether they are online or offline. Here are some of the advantages of Wi-Fi proximity Beacon marketing.
There is a high chance of generating more profits from the business mobile application when you use Wi-Fi proximity marketing. The technique will increase the interaction of customers with the app because of the push notifications that keep them engaged with the app. The app will be vital for marketing and advertising because it increases the rate of customers interacting with the app and make sales to rise.
Wi-Fi proximity marketing enhances geo-targeting. A push notification is sent to the mobile phone of a person who enters a specific location and exits. Your potential customers may be near the same beacon, but they will receive push notifications that have different messages if you use channels and segments. You will get detailed information about the data of the location unlike Wi-Fi tracking, and GPS.
There is a competitive advantage that Wi-Fi proximity marketing provides your company. You will be able to interact with your customers more and get their loyalty when you use this approach of marketing. You will get all the vital information about the customers such as the name birthday email demographics and more via the beacons. When you analyze this data using their analytics app and use channels and segments you can send personalized push notifications to customers which improves the interaction that you have with them. You should be careful not to upset customers with many push notifications because sometimes they distract them from whatever they are doing and that can be a turn off to them.
You can make real-time decisions because Wi-Fi proximity marketing provides you with real-time conversions. You can check the performance of your Wi-Fi proximity marketing campaigns in real-time as you connect to the customers. These conversions can help you to make appropriate decisions immediately if the proximity campaigns are not generating satisfactory results. You will roll out the proximity campaign at the appropriate time when customers are highly likely to purchase such as during your corporate event or in peak season. This is why Wi-Fi proximity marketing is beneficial during events.
Wi-Fi proximity marketing improve the retention of an application in the business. Regular marketing campaigns in Wi-Fi proximity marketing increase the chances of getting the loyalty of a customer the brand. You need an analytics application that will help you to generate reports about the open rate and engagement rate of push notifications by the customers. This will help you to improve on your marketing techniques when you use Wi-Fi proximity marketing so that you are push notifications are more appealing for customers to open and engage with the app. An organization retains an app that is being adopted at a fast rate by customers.